Create or Die If You Want To Succeed In The eCommerce Game

Content is king and creating new products is the queen.

Basically to succeed in e-commerce you need to be continually in creation mode.

The king says entertain the masses. The queen says give them new products.

The number one driving force of my business has been creating content. It’s a cliché but true. If you’re not in creation mode you’re in death mode.

We try to entertain and dazzle our audience while attracting new customers into the funnel.

We feed them professional photography, stories, and posts every day. We create new products and collections weekly. Launching new themed products and announcing restocks.

We’re always planning ahead for fresh story ideas or special events like the 4 thof July or an upcoming sale, promotion, or holiday.

We write blog posts that answer people’s questions to drive organic traffic to our site. We then repurpose all our content for socials to our email list.

The advantage of constantly being in creation mode is we’re always pivoting and coming up with new ideas. We get better at everything every day because we are constantly in execution mode.

Everything is evolving including your business and brand and the only way for you to survive and thrive is to be constantly creating.

What are you going to create today?

Originally published at https://nicolecappelleri.com on October 11, 2022.